When creating a post through Post for Me, you are not limited to standard timeline updates. You can specifically target short-form video and ephemeral content formats, such as Reels and Stories, by utilizing platform or account configurations.
Here is a breakdown of how to control your content placement across different social networks.
The Placement Configuration
The placement parameter dictates exactly where your media will appear on the target platform's ecosystem.
How it works
When making a POST request to the /v1/social-posts endpoint to create a post, you can include a placement string within the specific platform's object (like instagram, facebook, or threads) inside your platform_configurations payload.
For both Instagram and Facebook, you can set the placement value to reels, stories, or timeline. For Threads, the supported placements are reels and timeline.
Instagram Reels Specifics
When targeting Instagram Reels, you have additional control over how your videos are distributed and tested on the platform.
How it works
Alongside the placement parameter, you can utilize specific Instagram configuration options to fine-tune the video's behavior within the InstagramConfigurationDto.
The Feed Option: By default, Instagram Reels are shared to the main user feed. If you want your video post to only be shown in the Reels tab, you can pass the share_to_feed boolean set to false.
Trial Reels: You can also experiment with your content by passing the trial_reel_type parameter. Setting this to manual means the trial reel can be manually graduated to the main grid in the native app, while setting it to performance will automatically graduate the reel if it performs well with your audience. Note: your account must have at least 1,000 followers to use trial reels
Platform vs. Account Overrides
You can choose to apply placement rules broadly across an entire network or restrict them to a single specific account.
How it works
If you want every Instagram account included in your post to publish a Story, you simply pass placement: "stories" inside the platform_configurations.instagram object.
However, if a user selects multiple accounts but only wants one specific Facebook Page to post a Reel, you can use the account_configurations array. By passing the specific social_account_id along with the placement parameter there, you ensure the Reel is only published to that exact account, while the others default to their standard timeline presentation.